Repositioning Rapid Growth Technology

As a well-established organisation supporting global brands, RGT’s brand identity was deeply rooted as an Original Equipment Manufacturer specialising in Plastic Injection Mouldings. As much as it is an achievement, it is also the problem hindering its growth plans.

With RGT’s new business development strategies, a brand repositioning was necessary to accurately reflect its end-to-end solutions and capabilities. Connecty was engaged to assist RGT in this journey.

Repositioning the RGT brand without disrupting its existing position in the market was the biggest challenge. An accurate brand position and key messages were identified by working closely with the client in the planning & analysis phase.

The creative tone was set based on all information gathered. An effective copy was written prior to the development of design concepts for all key deliverables. Some of these concepts include new brand elements, storyboards & script for motion graphics, and website layouts.

Professional photography and videography were executed by Connecty’s partner. Multiple conference calls and on-premise meetings were conducted to ensure all the stakeholders are aligned.

The tight collaboration enabled RGT to express its brand in its most authentic voice. Aside from copywriting, Connecty delivered a modern & responsive website, a revamped presentation deck, and a new corporate motion graphics which serves to provide an overview to prospects.