Branding Dandy Modern Food

Connecty had the privilege to build the Dandy Modern Food brand from the ground up.

The founders envisioned the brand to advocate for the modern food culture and create a positive impact in communities around them.

The brand’s creative tone needs to be quirky, fun, fresh, and well… “dandy”.

Dandy Modern Food wasn’t set up to be just another cafe; it aims to be an exemplary F&B brand domestically and globally.

Crafting a strong brand personality for Dandy required us to immerse ourselves in the persona the brand would evoke through a series of thorough research and collaborative meetings with its founders.

Multiple mood boards were created before a key concept was chosen and expanded. Dozens of logos and visual elements were created and then scrapped before our creative process birthed a robust logo, visual identity and key message that accurately represented Dandy.

The custom handwritten logo provokes ideas of elegance and creativity. Pastel green was selected as a primary colour for a soothing sense of freshness and rejuvenation. Together, it perfectly expressed the brand persona.

With a solid creative tone in place, some of our deliverables were the logo, brand guide, name cards, menu design, product photography and website copy. Today, Connecty remains as Dandy’s copywriter as the brand continues to grow.