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The traditional tactic of shoving your brand message down your customers’ throats are no longer relevant. According to research, only 1% of millennials trust advertising.  Buying is now social, self-directed, trust-based and transparent. Because of that, what your brand stands …

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If your brand is a person, then brand messaging defines how you talk and interact with others. The attributes of a brand determine how it communicates with its audience to inspire them, persuade them, motivate them, and ultimately make them want to buy what you’re selling …

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