Before we dive in, here’s some background story… It was July 2021, and Nicole (Nic) & I took a bold step to venture into something we had never imagined doing. Surfskating! It’s one of the best decisions ever made, period. […]
Read More… from What Do Business, Branding & Skating Have In Common?
The collaboration of titans! Awesome!! But is it really? As part of The Swatch Group’s initiative to improve sluggish sales and brand desirability for its Swatch watches, they have decided to launch the BIOCERAMIC MoonSwatch collection. Nice name play there. […]
Read More… from Branding Perspective: The Swatch x OMEGA Debacle
It was an unusually early morning (yep, even before sunrise) for Connecty’s Creative Director, Nicholas Yoon. It was the 17th of March and he was getting ready to jet off to the capital city of Kuala Lumpur to share his […]
Read More… from Empowering Entrepreneurs: A Branding Workshop at Innovation Lab 2021 by Solarvest
A business website isn’t just a pretty virtual front with a fancy logo. “Do I need a website?” is not even a question. Of course, you need one, it’s a vital business tool! If you’re not found online, it’s as […]
One of the biggest mistakes small and medium business owners make is to invest in their brand “LATER”. It usually goes along these lines… “I’ll invest in branding once I grow my business.” “I’ll start thinking about branding when I’m […]
Read More… from 5 Tips for Branding a Small Or Medium Business