Branding AvantHealth

As Sarawak Oil Palms Berhad (SOPB) expanded downstream with innovative nutraceutical and cosmeceutical products containing tocotrienols, AvantHealth was born.

Facing the challenge of establishing brand awareness and trust in a scrutinised and competitive market, AvantHealth partnered with Connecty. Through brand discovery sessions with the brand’s core team of leading scientists, we developed a clear foundation for building a strong, cohesive, and recognisable brand.

The aim was to raise brand awareness, drive customer loyalty, and sustain brand growth.

Aligning key stakeholders’ perceptions and vision for AvantHealth is crucial for the brand to grow in the right direction – ultimately paving the way for global market reach.

Through close collaboration to understand AvantHealth’s vision, mission, brand message, and target customers, we proposed two visual styles to express the brand’s desired emotions.

We crafted a simple yet memorable logo symbolising progress and innovation and developed a visual identity reflecting AvantHealth’s commitment to producing safe and effective products backed by scientific proof. The identity also spotlight the brand’s professionalism, progressive culture, and happiness through its colour palette and fonts.

With clear brand fundamentals, AvantHealth is making waves as a new market player. Understanding its long-term growth strategy, the brand remains resilient in establishing itself as a leader in the nutraceutical and cosmeceutical market.

Connecty continues to be a valuable brand consultancy and creative partner in AvantHealth’s growth journey.