Rebranding Prolocalize

Prolocalize is a language technology company headquartered in Bangkok, Thailand. The company help businesses expand across markets through localisation, AI-enabled solutions, and blockchain technology.

As the company evolved beyond traditional localisation and blockchain development, its existing brand no longer reflected its strengths, ambition, or direction. Its services felt fragmented, making Prolocalize appear more like a software house than a focused language technology partner.

Connecty worked closely with Prolocalize’s CEO to reposition the brand, clarify its story, and develop a new identity system that could better communicate its speed, accuracy, innovation, and human touch.

Through brand strategy, we reframed Prolocalize around a clearer idea: making global expansion simpler through language technology, AI, blockchain, and human expertise.

We developed a new visual identity built around colourful chat bubbles converging at the centre, representing diverse languages, cultures, and communities coming together through meaningful exchange. The vibrant colours and custom shapes were created to express the harmony of different cultures, while giving the brand a younger, more progressive and globally connected personality.

To support the new positioning, we rewrote the brand story, developed a new tagline, and created a flexible identity system that could work across corporate profiles, posters, eDMs, stationery, and brand guidelines.

With a clearer brand foundation, Prolocalize now presents itself as a modern, human, and technology-driven language solutions company.

The new identity gives the brand a stronger voice, a more distinctive visual presence, and a clearer way to communicate its role in helping businesses break language barriers, scale faster, and connect with global markets.